Privacy Policy

Privacy Policy


Introduction

At Doering Leasing Co. ("DLC") we respect the privacy of our customers. We have implemented this privacy policy to explain to you how we use and protect personal information we may gather from you by means of this Web Site ("Privacy Policy"). By using our Web Site, you consent to the collection, use and disclosure of your information, as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our Web Site.

For privacy practices not covered by this policy, please select from the following options:
DLC may gather information about you from this Web Site and from other sources, such as other DLC affiliated Web Sites, information you provide at our physical locations, information you provide to our affiliated companies, including parent and subsidiary companies, or any entity directly or indirectly controlling, controlled by, or under common control with said entity ("Affiliates"), and information provided to our business partners. This Privacy Policy applies only to information gathered from this Web Site and does not apply to information about you that we may gather from other sources, including off-line data collected by DLC, our Affiliates or any business partner.

What Information is Collected

Personal Information
As a general rule, you will not be required to provide personally identifiable information as a condition of browsing this Web Site. However, we may collect personal information from you in certain areas of our Web Site when you affirmatively submit it to us in connection with one or more specific purposes, which are described below under "How Collected Information Is Used." When such information is gathered, we will collect the minimum amount necessary to facilitate transactions with you, to improve this Web Site and your customer experience and to make future visits to this Web Site easier and more personalized for you. The personal information we may collect includes, but is not limited to your:

  • name
  • address
  • telephone numbers
  • e-mail address
  • date of birth
  • social security number
  • bank information
  • credit card numbers
  • user name and password

 

Failing to provide requested information will not inhibit your ability to browse the Web Site, but it may prevent you from being able to complete certain transactions or receive certain services from us.

In addition to collecting the information that you affirmatively submit to us, we collect information related to your transactions with us, as well, such as rental location and vehicle type. We may also receive information about you from credit reporting agencies and other third parties.

We do not collect any sensitive information about you (i.e., personal information specifying racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information pertaining to personal or intimate details of an individual's life).

Non-Personal Information
As part of the standard operation of our Web Site, certain non-personal, anonymous information may be automatically provided to our Web servers by your computer. This information includes your IP address. For each visitor to our Web Site, our Web server automatically recognizes the visitor's domain name or IP address (where possible), but not the visitor's e-mail address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, Web servers can identify your computer by its IP address. In addition, we may collect your browser type and operating system.

While it is not our practice to link IP addresses to your personally identifiable information, we reserve the right to use IP addresses to identify a user when we feel it is necessary to protect the compelling interests of DLC, our Web Site, customers or others, or to comply with laws, court orders, or law enforcement requests.

Cookies & Pixel Tracking
Cookies are short strings of text sent from a Web server to a Web browser when the browser accesses a Web Site. In simplest terms, when the browser requests a page from the Web server that originally sent it the cookie, the browser sends a copy of the cookie back to that Web server. A cookie typically contains, among other things, the name of the cookie, a unique identification number, an expiration date and domain name information. Cookies are generally used for personalization, tracking and other purposes. Cookies may be "session-only" or "persistent." Persistent cookies last for more than one visit and are typically used to allow a visitor to our Web Site to personalize their experience.

We may use cookies to analyze the traffic on our Web Site (such as total visitors and pages viewed), to personalize features or save you the trouble of retyping your name or other information, and to make improvements to the Web Site based on the data we collect. We do not save passwords or other sensitive information in cookies. The use of cookies has become a standard in the Internet industry, especially at Web Sites that provide any kind of personalized service.

Cookies may also be placed by third parties during your visit to the Web Site. Our Affiliates and business partners (including our advertisers) may use these cookies in connection with pixel tracking (discussed below) or otherwise. We do not control these cookies. The use of cookies by advertisers has become standard practice in the Internet industry.

We may use pixel tags (also known as "clear gifs," "Web beacons" or "1-by-1gifs"), which consist of a few lines of computer coding and are not visible to the site user. These tags are used by DLC, our Affiliates and/or business partners (including our advertisers) to measure the effectiveness of marketing and advertisements, as well as to compile aggregate usage statistics. For example, if you visit our Web Site from an advertisement on another site, the pixel tag will reference the cookie you received when you clicked on the advertisement. It may register this activity with a business partner to allow us to count the number of times or when an advertisement is accessed. This data is collected for use in our marketing and research. Personally identifiable information about you is not collected by pixel tracking, nor is any tracking information generated from the pixel tag allowed to be used for any other purpose other than to report Web Site activity to us.

We use third-party advertising companies to serve ads on our behalf across the Internet. These companies employ cookie and Web beacon (also referred to as 1x1 pixel.gifs or action tags) technology to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to the Web Site and other Web sites. This information can include: date/time of banner ad shown, your cookie and the first three octets of your IP address. These companies do not collect personally identifying information. This anonymous information can also be used for online preference marketing purposes.

These third-party advertising companies may use information about your visits to this and other Web sites in order to provide ads about goods and services of interest to you.

How Collected Information is Used

We use the information we collect for the following purposes:

  • To assist you with reserving, renting, purchasing and leasing motor vehicles.
  • To provide information concerning car sales, ride-sharing and fleet management.
  • To conduct other transactions that you request.
  • To service your account with us, respond to your questions and contact you when necessary.
  • To provide you with discounts, coupons, offers and other information and opportunities and services that may be of interest to you.
  • To assist us in providing better products and services (for example, we may contact you to assist us in evaluating the performance of our staff, to assess the quality of product and service received and to help us improve our Web Site, facilities and services).
  • To compile statistics and analysis about our customers' use of our Web Site, products and services, which statistics are only used internally to enable use provide better customer service and products to you and other customers in the future.
  • To learn more about our Web Site traffic patterns and other use, in order to improve the functionality and features of our site.
  • To help us to operate, maintain and improve our systems and Web Site.

 

Data collected online may also be combined or merged with information you provide to us by means other than through this site as part of the standard business operations of DLC and its Affiliates; provided, however, this Privacy Policy applies only to data collected on-line. If the same information about you is gathered from this Web Site and also from other sources with different privacy policies, DLC may elect, in its sole discretion, to treat such information in accordance with the privacy policy that least restricts our use and disclosure of such information.

We attempt to retain information we collect for commercially reasonable periods of time or in accordance with specific policies or as required by law. Information collected for a specified purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively stored when that purpose has been fulfilled. Inactive data may, however, continue to be used for statistical, marketing, archiving, and other purposes.

PLEASE BE AWARE THAT, UNLESS PROHIBITED BY LAW, YOUR USE AND/OR CONTINUED USE OF THIS WEB SITE SIGNIFIES YOUR EXPRESS CONSENT THAT INFORMATION MAY BE TRANSFERRED TO OR STORED ON SERVERS AND PROCESSED OUTSIDE THE COUNTRY OF YOUR RESIDENCE, INCLUDING, THE UNITED STATES, THE UNITED KINGDOM, IRELAND, GERMANY, AND CANADA. PLEASE ALSO BE AWARE THAT THE PRIVACY LAWS OF THE UNITED STATES OR OTHER COUNTRIES WHERE INFORMATION MAY BE STORED MAY NOT BE AS COMPREHENSIVE OR OFFER AS MUCH PROTECTION AS THE LAWS OF OTHER COUNTRIES.

With Whom the Information May be Shared

We may disclose the information we collect from and about you: (1) when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of our Web Site, or anyone else who could be harmed by such activities; (2) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (3) to our Affiliates, business partners and/or third parties, subject to confidentiality agreements as appropriate, for administrative, technical support or other business purposes, or as necessary to facilitate our transactions with you, or to maintain and improve our services. We may disclose your personal information to third-party service providers located in the United States. These service providers are contractually required to maintain the confidentiality and security of your information. However, your information may be accessible to U.S. authorities in accordance with U.S. law.

DLC or its Affiliates may sell or buy other businesses or entities. In such transactions, personal information may be one of the transferred business assets. Also, in the event that DLC or substantially all of its assets are acquired, your personal information may be one of the transferred assets.

Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.

Linked Sites

Our Web Site may contain links to other third party Web Sites (such as those of our marketing partners or advertisers), which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these Web Sites. Accordingly, we recommend that you review the privacy policy posted on any Web Site that you may access through our Web Site.

Children's Privacy

This Web Site is not directed to, and DLC does not knowingly collect personal information from, children under the age of 13. We recommend that parents actively participate in their children's use of the Internet.

Choices You Can Make About Your Information

We give you a number of choices about the collection, use and distribution of your information. For example, you must affirmatively request to receive e-mail from us, our Affiliates and/or business partners concerning information about special offers, promotions and new features, products and services. Every DLC e-mail will provide you with the opportunity to remove yourself from our e-mail list.

We will give you an opportunity to opt-out of the gathering of your personally identifiable information, specific uses of your personally identifiable information and any marketing promotions in accordance with the procedures set out in the section below, Correcting or Changing Your Information. By adjusting the settings in your browser, you can refuse to accept cookies or give yourself the opportunity to accept or reject cookies, or receive notice of cookies. Software programs are available that block cookies. Refusing cookies may impinge or block altogether your user experience by eliminating personalization or other features.

Correcting or Changing Your Information

We are very concerned about the accuracy, currency and completeness of the information we collect and make efforts we deem appropriate to ensure that the information we have is accurate and up-to-date. If you wish to review, amend, correct, update or delete personally identifiable information we have collected about you online, or if you wish to opt out of future uses of your information, please contact us. Please also contact us if you have any questions about privacy on our Web Site. You may contact us via e-mail at info@doeringleasing.com, and we will attend to your request and make any necessary revisions. If you prefer, residents of the United States of America can call us at (877) 238-7888 or send mail to us at: Doering Leasing Co., 11801 W. Silver Spring Drive, Suite 201, Milwaukee, WI 53225.

We reserve the right not to allow access to your information if we believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated.

Security Procedures

We are very concerned with the security of your personally identifiable information and try to provide secure transmission of your information from your PC to our servers. For certain transactions on certain of our Web Sites, we may use Secured Sockets Layer (SSL) technology to secure the transfer of information. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect the security of your data we collect from you online, both internally and from outsiders, from loss, misuse, unauthorized access, disclosure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical, administrative and policy methods as well as organizational controls and non-disclosure or confidentiality agreements as we deem appropriate to protect this data.

If you have a user name and password for any of the features on our Web Site, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or e-mail for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting.

Changes in Terms

We may change this Privacy Policy from time to time. When we do, we will change the Effective Date located at the beginning of this Privacy Policy.

Safe Harbor

DLC adheres to the Safe Harbor framework developed by the U.S. Department of Commerce in coordination with the European Commission.